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Focus on: Fashion + Sustainability

fashion sustainability sustainable brand article eesome magazine fashion editorial

The fashion industry is an accredited economic powerhouse, with a global gross domestic product (GDP) of 2%. Forecasters predict a further rise within the industries worth in the next coming years. Despite the defeat most major high-street retailers have suffered through the increase of consumers shopping online, the unwavering demand for cheap and easily obtainable clothing has levelled-up alongside the instantly gratified consumer.

Largely influenced by the rise of social media, recent statistics reported by BoF (Business of Fashion) director Caroline Rush estimated the UK fashion industry alone, contributed a staggering £32.3 billion to the British economy during 2018, resulting in a 5.4% increase from its 2016 report. Economic growth presents a plethora of benefits across its varying scopes, especially considering that the fashion industry is soon becoming an equal counterpart in-light of what it contributes to its respective homeland GDP’s.

Growth amongst the fashion industry itself, has resulted in it becoming a major contender next to the finance industry. Fashion employs more than 890,000 people, providing jobs across varying parts of the industry. However, following the rapid growth within its sector, a major bone of contention has gained prominence amongst our socially conscious generation.

Though the fashion industry has flourished with impressive momentum, the ramifications pertaining to Fast-Fashion – a relatively new phenomenon whereby cheaply produced catwalk imitations are pumped through fashion commerce outlets, creating a rapid expansion of goods in a very short amount of time. This, in-turn has created grievances in-light of how Fast-Fashion is affecting the planet, particularly in a present and future context. Past reports have recorded consumption of approximately 80 billion new pieces of clothing every year400% more than what was being consumed just two decades prior.

However, a silver-lining presents itself in the name of sustainability. Making small changes to how we shop and recycle could potentially pause the damage thrusted upon the planet, as-well-as creating preventative measures in the realm of over polluting landfill with tonnes of textile waste.

Below are five labels that are striving towards a brighter, less polluted future. Upholding sustainable means of production into their core framework of interest:

Tétier Bijoux

Founder, and creative director at Novembre Magazine Florence Tétier creates handmade jewellery from recycled waste.
Stocked at notable outlets such as Dover Street Market, Aune Store, and Opening Ceremony. 

Rave Review

Reconstructed blanket jackets and other various garments form the backdrop for the Swedish design duo, notably included within their Fall’19 collection. Produced and designed in Sweden by Josephine Bergqvist and Livia Schück.

Cubitts

REDUX initiative: presenting an ongoing campaign in aid of sourcing sustainable alternatives, with a main goal in minimizing impact on the planet. Coinciding with the launch of REDUX, Cubitts have created ten one-off concept frames, originating from ten different waste materials – potatoes, sheep’s wool, corn husks, chopping boards, plastic packaging, human hair, mushrooms, yoghurt pots, CDs, and cornstarch. All frames have been crafted by hand within their London Kings Cross store. Read more about their initiative here.

Conner Ives

Reconstructing garments from up-cycled materials, namely using t-shirts to reinvent dresses.
Turning the notion of recycling off its axis.

ANCUȚA SARCA

Romanian designer, up-cycles old Nike trainers into hybrid kitten heels. Notably working alongside powerhouse Fashion East to present her ss’20 collection, watch here.

Written by Tagen Donovan