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When Memes Simply Don’t Cut the Mustard Anymore

When Memes Simply Don’t Cut the Mustard Anymore

colman's mustard advertising boy garden flower

Some productive practicals to help while away the hours during lockdown.

The COVID-19 crisis has implemented an astronomical level of change surrounding daily life, for the most part, it’s been fractious and uncomfortable to settle into a new pace of living. Whereby menial tasks have been rendered a hazard, to say the least, so far, it’s been a disorientating and quite frankly a bizarre period. 

Time has become a singular and continuous entity, days feel like weeks, and routines have slipped from grasp. Some days are productive and fruitful, maybe ticking off the tasks that have been procrastinated over for months, or even doing the workout ceaselessly promised but never seen through. 

Other days feel lost, clock-watching in anticipation of any quantifiable amount of time passing, in hope of the clock striking a socially acceptable hour to move from the sofa back into bed. Cocooned amongst a duvet, consoled by the soft glow of Netflix, dismissing the ‘Are you still there?’ message, dozing off, gleaming with the hopes of getting up tomorrow, and seizing the day. Sometimes, this doesn’t come into fruition, and that’s okay. 

Finding a sense of solace in being reminded that what is being experienced globally, is a collective adjustment period. Perhaps slightly limboed, as there is no set distinction of when normalcy will resume. However, in the meantime, for the days that are filled with productive intent, below are several things to take part in, or do at a preferred pace, that may help to fill in the lapses of missing time:

MAKE | 50-M London ‘Creating Whilst Isolating’ Campaign: 

London based concept-store 50-M, who naturally strive in supporting emerging designers worldwide, are inspiring designers and non-designers alike, to get creative. Interested applicants are encouraged to direct message the 50-M Instagram handle, with documentation of items made, along with prices. Successful pieces will be sold via the 50-M website.

It’s also worth noting that the items are not restricted to garments alone, they can range from ceramics, shoes, accessories, zines, and prints!

WATCH | Martin Margiela Documentary:⠀⠀

Highly anticipated documentary, Martin Margiela: In His Own Words, debuted on streaming services (Curzon and iTunes) on April 10th, 2020. The intimate portrait of fashion’s most elusive designer details a formidable career. Humble beginnings saw Margiela upthrusted into the industry, starting out as an assistant to Jean-Paul Gaultier. Later, catapulting him into future roles, such as Creative Director at Hermes. Eventually leading towards an expansive twenty-year career under his own label, with forty-one monumental collections, each of which marks an innate sense of genius.

VISIT | Virtual Art Galleries:

Galleries around the world have closed their doors amid the COVID-19 crisis. However, thanks to technology it’s now easier than ever, to explore international galleries from the comfort and safety of home.

Picasso and Paper: virtual exhibition tour | Blog

From Station to the Renovated Musée d’Orsay – Musée d’Orsay, Paris

National Museum of Modern and Contemporary Art, Korea, Seoul, South Korea

Rijksmuseum, Amsterdam, Netherlands

Andy Warhol at Tate Modern – Exhibition Tour | Tate

The J. Paul Getty Museum, Los Angeles, United States

UPCYCLE | Customisation Tutorials:

Youtube and IGTV are awash with tutorials on how to upcycle, and customise lackluster items found at home. Dazed Fashion teamed up with Hillary Taymour of Collina Strada, on how she hand paints sneakers for Runway shows.

LEARN | How To Make A Zine During Quarantine:

Zines have been in circulation amongst the underground stratosphere for decades. Usually inexpensive to produce, they allow for a tangible showcase of creative work or personal thoughts. I-D magazine explores the Zine Revolution, speaking candidly with Independent Publishers such as Ioane Gamble, creator of Polyester Zine and John Joseph Holt at Law Magazine, talking candidly they enlighten on powers of self-publishing and ultimately how they came to create their own respective enterprises: 

CREATE | Antony Gormley & Grayson Perry create fun activity packs for Firstsite Gallery:

Respective Artists, Grayson Perry, Micheal Landy and Anthony Gormley, have come together to brainchild activity packs to while away the hours during lockdown. The packs are free and accessible to everyone, simply download and the rest is up to you! 

VIEW | The Entire Vogue Italia Archive Online:

Vogue Italia has released its archive and it’s free of charge until June 13th 2020. Issues start from 1964 onwards, with photographs, articles, advertising campaigns: all perfectly cataloged and full of inspiration galore.

Vogue Archive:

words by Tagen Donovan
cover image via Colman’s Mustard ad archive